Friday, November 30, 2007

The republican base

How they reacted to the republican debate
I attended Frank Luntz's dial group of 30 undecided--or sort of undecided--Republicans in St. Petersburg, Florida, last night...and it was a fairly astonishing evening.
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In the next segment--the debate between Romney and Mike Huckabee over Huckabee's college scholarships for the deserving children of illegal immigrants--I noticed something really distressing: When Huckabee said, "After all, these are children of God," the dials plummeted. And that happened time and again through the evening: Any time any candidate proposed doing anything nice for anyone poor, the dials plummeted (30s). These Republicans were hard.

But there was worse to come: When John McCain started talking about torture--specifically, about waterboarding--the dials plummeted again. Lower even than for the illegal Children of God. Down to the low 20s, which, given the natural averaging of a focus group, is about as low as you can go. Afterwards, Luntz asked the group why they seemed to be in favor of torture. "I don't have any problem pouring water on the face of a man who killed 3000 Americans on 9/11," said John Shevlin, a retired federal law enforcement officer. The group applauded, appallingly.

I just can't relate to these people. Helping people bad, torture good. Oh what a wonderful world.

So who won? Romney walked in with 8 members of the group leaning his way and left with 14. The group thought he looked and sounded like a leader. Fred Thompson went from 3 supporters to 7--and I noticed a clever trick he used: he started almost every answer with a joke and the dials would go up and stay up as he meandered through his nondescript answers.

Giuliani lost. He came in with 12 supporters and left with 6. People thought he came off as too much of a ...New Yorker. McCain had one lonely supporter going in and coming out--but the group was just crazy livid about his stands on immigration and torture.

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