Thursday, September 14, 2006

Google.org

Philanthropy Google’s Way

Google starts up a for profit charity, google.org. There focuses include global poverty, energy, and the environment.

One of its maiden projects reflects the philanthropy’s nontraditional approach. According to people briefed on the program, the organization, called Google.org, plans to develop an ultra-fuel-efficient plug-in hybrid car engine that runs on ethanol, electricity and gasoline.

The philanthropy is consulting with hybrid-engine scientists and automakers, and has arranged for the purchase of a small fleet of cars with plans to convert the engines so that their gas mileage exceeds 100 miles per gallon. The goal of the project is to reduce dependence on oil while alleviating the effects of global warming.

Don't do evil, and do some good. Maybe the market will save us.

[update] Well, you take the good with the bad, looks like Google is ramping up its presence in D.C. by courting republicans.

2 comments:

Anonymous said...

according to this post "ethanol isn't going to be the primary solution to the world's energy needs" ...

Matthew said...

Well, I'll take lots of partial solutions over the search for the one primary solution.

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