On the neurobiology of emails and social inhibitions

The emerging field of social neuroscience, the study of what goes on in the brains and bodies of two interacting people, offers clues into the neural mechanics behind flaming.

This work points to a design flaw inherent in the interface between the brain’s social circuitry and the online world. In face-to-face interaction, the brain reads a continual cascade of emotional signs and social cues, instantaneously using them to guide our next move so that the encounter goes well. Much of this social guidance occurs in circuitry centered on the orbitofrontal cortex, a center for empathy. This cortex uses that social scan to help make sure that what we do next will keep the interaction on track.

Research by Jennifer Beer, a psychologist at the University of California, Davis, finds that this face-to-face guidance system inhibits impulses for actions that would upset the other person or otherwise throw the interaction off. Neurological patients with a damaged orbitofrontal cortex lose the ability to modulate the amygdala, a source of unruly impulses; like small children, they commit mortifying social gaffes like kissing a complete stranger, blithely unaware that they are doing anything untoward.

Socially artful responses emerge largely in the neural chatter between the orbitofrontal cortex and emotional centers like the amygdala that generate impulsivity. But the cortex needs social information — a change in tone of voice, say — to know how to select and channel our impulses. And in e-mail there are no channels for voice, facial expression or other cues from the person who will receive what we say.